Los Angeles, United States Steve Aoki, also known as his stage name DJ Steve Aoki Kid Millionaire, is one of Los Angeles’ most well known DJs. His father Rocky is the founder of the famous Benihana Japanese restaurant chain, and sister Devon is a famous model and actress. He also used to be the vocalist for the screamo band This Machine Kills. He founded his own record label, Dim Mak (which has signed such artists as Bloc Party, Whirlwind Heat, Whitey and Neon Blonde), as well as having a hardcore punk sideproject Rifoki with The Bloody Beetroots member Bob Rifo in 1996 and has also launched a Dim Mak clothing line. He is endorsed and has pro-models with headphone maker WESC and skateboarding shoe company Supra. He is also the guiding mind behind the upcoming line of men’s aftershave entitled “Asian Style”. This will release along side of Uffie’s perfume, “Uff Stuff”.